HyperTeamsUTM Link Builder
Build UTM tracking URLs for Google Analytics campaigns. Generate and parse UTM parameters for marketing links.
Build UTM URL
The referrer (e.g., google, newsletter, twitter)
Marketing medium (e.g., cpc, banner, email)
Product, promo code, or slogan
Identify paid keywords (optional)
Differentiate ads or links (optional)
Enter a base URL to get started
How to Use UTM Builder
- Enter your website URL in the base URL field
- Select or enter a traffic source (e.g., google, facebook, newsletter)
- Choose the marketing medium (e.g., cpc, email, social)
- Add a campaign name to identify your marketing campaign
- Optionally add term and content for more detailed tracking
- Copy the generated URL and use it in your marketing materials
What Are UTM Parameters?
UTM (Urchin Tracking Module) parameters are tags added to URLs that help you track the effectiveness of your marketing campaigns in Google Analytics and other analytics tools. They provide detailed information about where your traffic comes from and how users interact with your content.
UTM Parameters Explained
- utm_source Identifies the source of traffic (e.g., google, newsletter, facebook)
- utm_medium Identifies the marketing medium (e.g., cpc, email, social, banner)
- utm_campaign Identifies the specific campaign (e.g., spring_sale, product_launch)
- utm_term Identifies paid search keywords (optional, mainly for paid search)
- utm_content Differentiates similar content or links (optional, for A/B testing)
UTM Best Practices
- Use lowercase consistently - UTM parameters are case-sensitive; lowercase prevents duplicates in reports
- Use underscores instead of spaces - Spaces become %20 in URLs; underscores are cleaner and easier to read
- Be consistent with naming - Create a naming convention and stick to it across all campaigns
- Keep it simple and descriptive - Use clear, meaningful names that your team will understand
- Document your UTM strategy - Maintain a spreadsheet of all UTM parameters used for reference
Common Use Cases
- Email marketing campaigns and newsletters
- Social media posts and advertisements
- Pay-per-click (PPC) advertising campaigns
- Affiliate and partner marketing links
- QR codes in print materials
- Banner ads and display advertising
Features
- Build UTM-tagged URLs with an easy-to-use form
- Parse existing URLs to extract UTM parameters
- Pre-populated source and medium suggestions
- Real-time URL preview with parameter breakdown
- One-click copy for generated URLs
- URL validation and error checking
- All processing done in your browser for privacy